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11.3X
return on investment
£55
average donation value
1160
new donors
300k
total reach
The problem was
HHUGS wanted to acquire new donors through social media marketing but didn't have the in-house capacity to do so.
We solved this by
Helping them do just that, acquire new donors by running their Facebook Ads and Google Ads to reach new audiences. We launched a digital campaign and built out a post-donation email sequence to retain their donors.
Let's break it down even further
Step 1
We started by creating content for Ramadan campagins. We needed to create content that works on social media, and not just regular advertising.
Step 2
We then created a sick donation page that allowed people to donate really easily with items like multiple payment options.
But mainly we focused on the big bucks, monthly donations.
Step 3
Once we had all the tools needed, it was time to showcase our cause to the world. Below are the ad results we achieved.
Results in numbers
£53,179
spend on Google Ads
£92,677
income on Google Ads
5,759
conversions on Google Ads
£53,179
spend on Facebook Ads
£230,659
spend on Facebook Ads
4022
conversions on Facebook Ads
10440k
total impressions
3186k
total reach
Step 4
This is were the real success lies. We understand that true ROI comes from getting the most out of your donors long term.
Below are the long term results we achieved.
Retention in numbers
£85.04
average donor value
x
1557
=
number of new donors
£1,32,407.28
income from new donors
÷
£66,203.64
income from retained donors
50%
retention rate
Less workload. More donations. New donors