11.3X

return on investment

£55

average donation value

1160

new donors

300k

total reach

The problem was

HHUGS wanted to acquire new donors through social media marketing but didn't have the in-house capacity to do so.

We solved this by

Helping them do just that, acquire new donors by running their Facebook Ads and Google Ads to reach new audiences. We launched a digital campaign and built out a post-donation email sequence to retain their donors.

Let's break it down even further

Step 1

We started by creating content for Ramadan campagins. We needed to create content that works on social media, and not just regular advertising.

Step 2

We then created a sick donation page that allowed people to donate really easily with items like multiple payment options. 

 

But mainly we focused on the big bucks, monthly donations. 

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Step 3

Once we had all the tools needed, it was time to showcase our cause to the world. Below are the ad results we achieved.

Results in numbers

£53,179

spend on Google Ads

£92,677

income on Google Ads

5,759

conversions on Google Ads

£53,179

spend on Facebook Ads

£230,659

spend on Facebook Ads

4022

conversions on Facebook Ads

10440k

total impressions

3186k

total reach

Step 4

This is were the real success lies. We understand that true ROI comes from getting the most out of your donors long term.

 

Below are the long term results we achieved.

Retention in numbers

£85.04

average donor value

x

1557

=

number of new donors

£1,32,407.28

income from new donors

÷

£66,203.64

income from retained donors

50%

retention rate

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You'll always be ahead of trends

You only pay if you get results

It’s easier than managing a team

You get access to a gang of experts

You get measurable live results

Your campaign is super scalable

You can focus on saving the world

7 Reasons you can't say no...

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Less workload.  More  donations. New donors